Storytelling en marketing y publicidad: El Arte de contar historias que transforman marcas
Storytelling en Marketing y Publicidad: El Arte de Contar Historias que Transforman Marcas Comparte: Las historias han sido la columna vertebral de nuestra cultura desde tiempos inmemoriales. Desde epopeyas antiguas hasta modernos anuncios virales, la narrativa tiene el poder de capturar nuestra atención, mover nuestras emociones y cambiar nuestras percepciones. En el mundo del […]
Learn how to create an effective advertising campaign: from research to optimization of results
If you want to take your business to the next level, you need to have a solid advertising strategy. Here we leave you some steps that you must follow to create an effective advertising campaign.
Shocking advertising: the Burger King Whopper case.
Why a moldy Whopper stars in Burger King's latest campaign? We've seen quite a few campaigns lately where we lose sight of who we should really be talking to, to focus on the competition. Meet Burger King's Whopper case.
Here is a clear example, original or questionable, of a campaign that uses something supposedly accidental to take advantage and a new campaign.
The end of influencers as we have known them
A new code of conduct will come into force in January 2021 in Spain that will expose brands if they decide to hire an influencer to promote themselves.
Phases of digital marketing that you cannot rule out
The digital marketing model for this new digital 2.0 environment is made up of a sequence of four phases that feed each other: Traffic to the web.
Conversion within the web.
Digital relationship with the client.
Digital reputation.
How to invest in a digital marketing campaign
Know what type of actions you must carry out if you want to carry out a marketing campaign to launch your online store.
Your website from 20 euros
Everyone is digitizing their projects to have their company proof of everything.
Get to have a website or online store now being able to pay in installments from €50/month.
The importance of good graphic design in advertising
It is better to have a simple online website than not having an internet presence, just as it is better to have a simple logo design than a complex one that does not convey anything.