How to improve your marketing strategy

2020 was a difficult year, but in many cases the pandemic has only made something that was doomed to fail worse.

Marketing strategies without an objective, without goal assessment, is the same as walking without knowing where we are going.

Ask yourself these questions:

1. What do I need? Sell more, have more contracts, expand your market, specialize, expand... choose the one you need the most and answer question 2.

2. What did I do in the last three months to achieve this? If you have a strategy, even with little or no success, it is also important to assess because you learn from failure.

3. What potential do I have to offer my market that I have not yet developed? Perhaps you have incorporated new services or products that your customers do not know you have or you have a way of offering your services that the competition does not have.

4. Is my team ready to take the next step? There is nothing wrong with hiring people outside the company, team up with professionals who want to achieve those goals for you. It is better to allocate a percentage of those benefits to whoever is in charge of it than not having benefits to distribute, right?

Don't be afraid to grow but keep in mind that any change requires effort, Are you willing to give it your all?

Your marketing strategy will serve to communicate and position your services and translates into operational lines that will allow you to reach a target market through the appropriate channels.