What you will have to publish on networks in 2021

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2020 has brought many changes in strategies that will continue to be developed in the coming year. We explain the basic keys that you will have to keep in mind before this new strategic paradigm.

And in 2021 how do we communicate

This year we did many things for the first time and our clients much more. You have learned to coordinate remote work teams, to attend to your patients, students or clients through a screen and to continue generating money to keep your companies standing.

2020 brought with it an unknown paradigm shift in the world of marketing and advertising and of course with it in social networks. 

Our habits changed and also that of our clients. Covid19 changed almost everything and there was an evolution in many ways and in different directions. 

Everything changed, our annual publishing plans stopped making sense and all the strategically thought out campaigns were paused and ended up being completely cancelled, giving rise to new ideas, new ways to continue growing and communicating what we do.

 

Networking for success in 2021

Although this year begins with a lot of uncertainty, it is also true that it begins to draw the end of the pandemic or at least to this very hard stage. 

So what should we do on our social networks that we haven't done yet or what should we continue to publish.

1. Users are looking for people, they are looking for you, not your brand.

A more humane, closer communication that thinks more about the customer's reality than the pretense of selling. People want to be inspired, look for ideas, look for options, advice and marketers must communicate, facilitate in publications to really reach the lives of users.

2. It is mandatory to carry out marketing with a social conscience 

It is not that there is no place for frivolity, but there is more room that should be reserved for inclusion, justification, equality, social rights and everything that makes this world a fairer place. 

This trend has been strong in 2020, where we have all had to think more about our neighbors, our neighborhood, our community. This feeling is not temporary, it is here to stay and the growth of the community will be key for small businesses.

3. Nostalgia as an advertising claim.

2020 softened almost all of us a bit, we have had a lot of time to think about our dreams and in some cases life changed so much that we had to redo a large part of our day to day. We nostalgically remember another time when everything seemed simpler.

A statistical fact is that the mentions of words that have to do with nostalgia increased by more than 85%, that is to say, from about 13 million users to almost 25 million who were looking for topics related to nostalgia as a refuge.

Remembering good times, waiting responsibly to be able to recover hugs, meetings, normality as well as working for that future that has to come, is part of the obligatory communication path for all brands.

 

4. Consumers will test you

The pandemic has hit us and they want to see that behind that company façade there are human beings who also fight, feel and are close. From large corporations to small ones. We are part of a community that is having to get ahead. 

They will ask you for actions, see that you start something that helps and are not exclusively sales. Participate in your community as a brand, offer something that is free or even a really low price for those who have no money or have been victims of Covid. 

Companies that really want to grow must align with the new values of their customers and maintain them over time. 

Are you ready?

Do you want us to help you? If you have questions or want us to help you, write to us without obligation. 

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