In the first place, at this time almost all of us have to renew ourselves, rethink how we are presenting our company in the market and that is when the time comes to launch a campaign, we prepare everything, the heavy artillery and we find that the flyer or brochure design, added to a bad company logo they can completely shake everything.
That is why we know what we want to sell or at least we know that our products or our services is what we want to offer, but we probably find it difficult to decide on a design.
Meanwhile we meet customers who pass us sketches or even designs made by a friend or acquaintance, loaded with typefaces, a color range infinite and an unclear message.
We may be interested in doing a free online course to be able to be in Google Maps or at least be on the first page of Google, but if the potential client then finds a web page with little content or that the contact forms do not work, we will have lost a sales opportunity or contract.
Do you remember the article about Strategies that can reinvent your business in 2020 (If you haven't read it, it's a good time), in this article we explain certain important elements to give your business a boost. Evaluate how we present ourselves to the market, why we chose one color over another, if we speak formally or not, if we invest in the design of a cheap website or we pay for Facebook Ads. These are all decisions, business and marketing strategies.
It can also happen that our design, even strange, has a positive impact on sales, the market is sometimes quite complex to understand. But usually we must stick to the basic rules of graphic design because they are the ones that guide us with reasons why it is important not to abuse fonts, colors, styles, etc. in the same work.
Many times the difficult thing arises when there is little money to invest, when a new logo or an online store is inaccessible to us. So we think that any design is better than nothing. In a way it is so, it is better to have one simple web not to have internet presence, you better have one small online store so your customers can't find and buy you.
In Bona Idea Studio we offer promotions specially designed for SMEs, self employed or individuals who want to start a business and we do so by giving options as important as being able to pay in 30 days or in installments. So that no one stops investing in your business even if you don't have liquidity right now.
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