Optimize your ad budget with these expert tips
Improve the performance of your ads with an optimized advertising budget. Here's an essential checklist so you can spend your budget effectively and focus on what really matters to your business.
Budget is one of the most critical factors in determining the success of your ads. If you have the right budget, Meta's ad delivery system can show your ads to more people and learn who is most likely to take action.
Recent changes in the digital advertising space have affected advertisers and sometimes result in lower performance and higher costs for some businesses. In light of these challenges, we constantly offer resources to help you succeed, such as the following tips related to your budget.
Take advantage of these four tips to maximize the potential of your advertising budget and reduce expenses:
- Unify your campaigns and ad sets
Reducing the number of ad sets and campaigns can increase the chances of your ads in the Meta ad auction, thereby concentrating your budget. Also, having fewer ad sets can speed up the learning phase of your ads.
- Expand the segmentation of your audience
Small businesses that have used broad targeting in their campaigns, such as by location, age, or gender, have achieved a 12% lower cost per action than those that did not.
- Activate Advantage+ locations
Advantage+ placements allow the system to search for the most profitable options across Facebook, Instagram, Audience Network and Messenger, and determine in real time which of these will get the best results for the lowest cost.
- Make sure your ad can be displayed correctly on mobile devices
Small businesses that have used mobile-friendly content in their campaigns, such as video content with a vertical aspect ratio and a duration of 15 seconds or less, have achieved a 12% lower cost per action than campaigns that did not. .
To further optimize your budget, try these additional tips:
Perform A/B tests with the integrated Meta tool to find the content, placement or audience that works best for your campaigns. This way, you can reduce the cost of your ads and get better results.
Make sure that your ads be in circulation for at least seven days so that the delivery system has time to improve and get the most results possible with your budget.
Optimize the ad according to the appropriate goal to increase its effectiveness.
If you don't have enough budget to run campaigns continuously throughout the year, prioritize the most important periods of each season, such as holidays and big sales.
Save to favorites our essential checklist to optimize your budget and apply it for your next campaign. Start maximizing the potential of your advertising budget today!
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