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When choosing the KPIs that allow you to monitor your project on social networks, the essential thing is that you review your objectives, since depending on your objective, you will have to analyze some KPIs or others. However, there are some "standard" metrics that, very surely, end up forming part of your scorecard as a community manager. They are classified into 6 categories. Click on the tabs below:
activity metrics
These metrics they measure the volume of actions you have taken as community managers on social media:
reach metrics
These metrics are related to follower growth, the number of people who have seen your posts, etc.:
Engagement metrics
He engagement It is the ability of a brand to generate a relationship with its audience. The more engagement, the more engaged the audience is with the brand and, therefore, there are more chances that the user will end up buying the product or service.
In addition to visibility, increasing the level of engagement is also usually one of the goals of every brand.
If you want to know to what extent your audience is engaged with your brand, you should measure the following KPIs:
Acquisition metrics
These metrics are related to the interest of the audience with your brand, and not just your social networks.
The acquisition of users that fit your potential customer profile is essential to increase the sales of your product or service. Creating a user community made up of your ideal target is one of the most common objectives of any company that wants to increase project conversions.
The KPIs That may interest you to measure the capture of your potential customers in networks are:
conversion metrics
These metrics They are related to the users who have carried out some valuable action for you: subscription, sale, download, contact form, reservation, etc.
The KPIS that you are interested in analyzing are:
Loyalty metrics
These metrics are related to the loyalty of users who have already converted. The KPIS that you are interested in analyzing are:
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When choosing the KPIs that allow you to monitor your project on social networks, the essential thing is that you review your objectives, since depending on your objective, you will have to analyze some KPIs or others. However, there are some "standard" metrics that, very surely, end up forming part of your scorecard as a community manager. We explain the 6 categories.
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