What is a community manager and why do you need one?

Before continuing to talk about strategies and content planning, let's start at the beginning: What is a community manager and why does your company need one?

The main thing about this role is that it does not decide alone, that on top of a CM there has to be someone who manages and makes decisions about content because the main task of this community manager is to apply strategy and content on the company's social networks.

It is often confused between Social Media Manager and Community Manager, in general both are understood as "those who run the social networks" and it is not so.

The important thing to be clear about this is that if you do not have it, your company probably lacks a communication strategy in networks and the results will ultimately not be enough.

Tasks of a Community Manager

• Being the voice of the brand and knowing how to speak with its philosophy.
• Optimize the image of the brand in social networks (create it if you do not already have them)
• Generate, recognize, and find content that is valuable to the community and that undoubtedly follows the “editorial” line outlined in the strategy.
• If you have average knowledge of graphic design (important) optimize the content with the visual image of the company.
• Update pages: manage programming and publication of posts.
• Customer service: read and respond to users and answer their comments and queries.
• Implement actions on contests and promotions marked in the company by the marketing department.
• Identify what are the needs and preferences of users.
• Control statistics: likes, clicks, reach, impressions, participation, number of comments.
• Collect the results obtained from the different statistical reports of the analytical and monitoring tools. Prepare reports for the Social Media Manager or the marketing department of the company.