Your Instagram account is for companies or personal

If you use your Instagram account to sell or promote your services and you don't have a business account, you may be without your profile in no time.

14/05/2020

If you have recently launched into the world of Instagram to sell your products or services, it is likely that your account is the normal one and not the special one for companies.

as well as in Facebook You have a page and you should never use your personal profile to exclusively sell or promote your business, the same thing happens on Instagram.

Instagram is not going to bring you visits to the web or at least they will not be exactly remarkable since for each publication the link that you place will not be active. Still, you can boost your brand, expand your potential customers, express the human and daily aspect of your company and maintain a rate of interaction, which if you do it well, can become very high.

But to do all this you must apply it with an Instagram account for companies, the normal version for individuals is not valid because in this case your publications have to be clearly that, personal.

Behind there will be no person checking, it will be an algorithm that can hardly be fooled, it is a matter of time before you enter and find that your account has been suspended or blocked for violating the rules of use.

In other cases, when you publish something that Instagram does not like because of its sometimes extreme moral sense, you can solve it by deleting that specific photo, but if you get suspended for promoting commercially, it will be more difficult for you since you would have to delete all the content.

Switch to Instagram for business

To have an Instagram account for companies, you just have to open Instagram from your mobile or tablet and enter options:

Then it will ask you if you want a Creator or Company profile, this is good if you want to profile yourself as a professional but not as a company in a traditional way. Inside it will be the same, but for Instagram the algorithm will show you as a character.

In this way you will already have access to all the benefits of having an account for companies: Daily statistics where you will be able to know if the majority of your city or country follows you, age, gender and in this way you will know your audience to improve it, adjust it or continue working for it. expand it.

Then you can use Instagram as a great opportunity for your business to promote itself and attract more users. You will be able to interact and see reactions to your promotions, new products, find out what your customers like.

Be a more humane company

Instagram is a visual but very emotional space, so take advantage of this moment to learn to connect in a different way.

4 golden rules to not fail on Instagram:

Follow companies with your profile: Maybe you think that you are making the competition grow, you do not have to follow your direct competitor but you do have to follow similar companies. Tell the Instagram algorithm in this way what things interest you and where to position yourself.
Don't advertise exclusively: It is okay that you are a company, but do not sell all the time. Nobody wants to follow a sales channel. Contribute something else and between several posts, promote something.
Creativity to power: Be creative, try to take care of the language, spelling and grammar and provide quality content to your customers for free. For example: Do you dedicate yourself to storage rooms? talk about storage, order, decoration, do not exclusively sell storage spaces.
Take care of your image: On Instagram, the image is very important, take great care of it and if you need professional help, hire one who can define the aesthetics of your brand so that it is easy for your clients to identify.

What results do you think you can have on Instagram from now on?

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