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19/10/2024
The interaction that is achieved on Instagram is probably one of the maximum that can exist, even more than on Facebook depending on which campaigns but selling on Instagram is not enough.
A photograph, a text with a good selection of hashtags and it seems that the issue is resolved but nothing happens... so?
There are certain fundamental factors when it comes to sell on instagram that if you don't keep in mind you probably won't have the results you expected.
If you want to have more followers on Instagram and for them to buy from you, or get more traffic to the web, more sales thanks to Instagram... or if you want to optimize your Instagram Ads campaigns to the maximum performance, you have to analyze your strategy as much as possible. On Instagram.
If you don't know your target audience, then you won't get very far.
Knowing your target audience will allow you to have a greater chance of reaching them, persuading them, selling to them and then retaining them.
One of the common mistakes on Instagram is laziness, yes, we have said laziness and if we talk about sell on instagram errors often accumulate. Many brands simply put their profile, activate the store and sell! They do not develop their brand, and we are not just talking about the logo, we are talking about colors, hashtags, the way of writing and even the emojis they use and of course the tones of the photographs.
It has been for years but this year has been the demonstration that those companies that already had their Online store have been able to survive or stay afloat longer than those without an online presence.
If you create an online store on Instagram you will have a powerful showcase 24 hours a day that you can redirect to your website or online store. What reasons do you really have for not doing it?
we have talked about content marketing on more than one occasion but it is still a weak point in most strategies. In the long term it is the best investment because content is the King of the content strategy to impact and persuade your customers. Quality content engages, positions, attracts an audience and improves statistics (and reduces the dreaded bounce rate)
Although it is disappointing, it takes time, unfortunately online sales are not immediate and there are no good results in the short term, but if you are constant, methodical and do things strategically, the results will be good.
For everything, and as we always insist, you must analyze results, interactions and act accordingly. If a publication is hitting it, look at the statistics and analyze which profile is interested in that publication, that audience may be new and you were not taking it into account.
You need to analyze as much as possible everything you do, post and stop doing on Instagram in order to then assess which way to go or stop following.
If you don't measure results, if you don't adjust according to the metrics, then you'll be wasting time and you won't make progress or the next algorithm change can leave you blind and lose what you had achieved.
Do you want us to help you? If you have questions or want us to help you, write to us without obligation.
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